Microsoft Proves It Still Doesn't Understand Tablets
The reason many people have considered tablets a niche product with little market appeal since 2001 is because companies keep making them wrong. Last night Microsoft unveiled a Windows 7-based HP tablet computer, which will be so utterly crushed by the devices we'll see in 2010 that you might as well forget you ever saw it.
Tablets and netbooks/laptops need to have different use cases and goals, otherwise they just duplicate each other. In order for tablets to succeed, they need to make consuming media + the internet a unique and desirable experience. You don't run MS Excel or Photoshop on a tablet. You don't compile code on a tablet. You don't download security patches on a tablet. To put it bluntly you don't need all of the functionality of Windows 7 (or Mac OS X either, for that matter) on a tablet. These are tasks that are already most efficiently accomplished on a laptop or netbook. Throwing a touch interface on top of them is ridiculous and makes a tablet redundant.
Know what I can't do on my laptop? Consume rich media comfortably. Get information in seconds with 1 click. Not worry about security upgrades and virus checking. At my house I have a Windows laptop and a MacBook within 20 feet of me at all times. I rarely fire them up any more. The only times I do are a) When I need to do work and run laptop-grade applications or b) When I need a larger screen. Again, the only time I use a laptop to for media is when I need a larger screen. That's your sweet spot for a tablet right there- media. To make a successful tablet, you need to design an interface that delivers an unparalleled media experience to the user.
A larger screen is only part of the answer. It also involves creating a new presentation layer. Apple has already started it's foray into new media experiences such as Apple iTunes LP, which rolls pictures + video into music album releases. And with eBooks that intermix video clips + effects into the story. Even dedicated magazine sites are putting a fresh take on media (I find Engadget's iPhone app to be a much richer experience than it's website). This type of new media is perfect content for a tablet interface.
I don't get last night's tablet demo. Why wouldn't you put the new version of Windows Mobile on that thing? Or blow up the Zune, add a browser and boom- instant hotness. Instead MS just took the original tablet PC concept from 2001 and swapped the stylus for capacitive touch. Yawn. I'm still holding out hope that the Courier will drop this year and blow our minds. The concept videos make it look like the most innovative thing MS has developed in a long time. In the meantime, get ready for the tablet flood in 2010. It should be easy to spot which companies get it, and which don't.

